Week 11

Culture jamming is a tactic used by many including Adbusters to disrupt or subvert mainstream cultural institutions. Culture jamming is seen as a form of subvertising. Culture jams draw attention to the questionable political assumption behind commercial culture. Tactics include re-figuring logos, fashion statements and product images as a way to challenge the concept of what is popular, along with assumption about the personal freedoms of consumption. Culture jamming often involves using mass media as an ironic or satirical commentary, using the original mediums communication method.  Although most culture jamming is critical, some jamming focuses on delivering a more positive message that brings together artists, scholars and activists. 

American Corporate Flag